bisnis es campur versi bahasa inggris

PROPOSAL ES CAMPUR

A. COMMON REASONS

In a series of final exams education at SMK 49 Jakarta academic year 2011/2012. All students are required competency test as students have the expertise which will be held at SMK 49 Jakarta. I make an effort in the sale of beverages, namely beverages ES CAMPUR TING - TING.

B. BACKGROUND

a. SPECIFIC REASONS

In order to exercise my skills in entrepreneurship, compatible with the program of my department is marketing. For that, I do CAMPUR ES beverage sales TING - TING. First place I chose was at SMK 49 Jakarta.

b. PURPOSE OF BUSINESS

- The purpose of making these efforts in order to:

- Gain experience

- Develop an entrepreneurial spirit

- Provide customer satisfaction

C. ASPECTS OF MARKETING AND MARKETING STRATEGY

1) Aspects of the Market

1.1 Locations

I'm going to open a business at SMK 49 Jakarta

1.2 Market Potential

Because my goal is to enable students, teachers, and employees. I believe the market potential of ES sales CAMPUR TING - TING is big enough, because the location is a strategy to open a business.

1.3 Level of Competition

The level of competition will I face is not too high, but I am aware of the competition from the alternative product. But, I believe, can face it all, because ES MIXED-TING TING chose its own characteristics that can attract consumers.

1.4 Market Opportunities

ES sales market opportunities MIXED-TING TING big enough, because apart from the competition level is not too high. ES MIXED-TING TING I would sell have advantages in accordance with the wishes of the consumer.

2) Marketing Strategy

The strategy of selling ES MIXED-TING TING is to use the Marketing Mix is 4 P + 1 S.

2.1 Product (Product)

Sya products that offer customers is CAMPUR ES-TING TING.

2.2 Price (Place)

I choose to sell ES MIXED-TING TING me with the price of Rp 5,000. The goal is to attract the consumer, because sales are still the introductory stage.

2.3 The place or location (Place)

I choose a place or location is at SMK 49 Jakarta.

2.4 Promotion (Promotion)

ES sales promotion MIXED-TING TING what I do to be able to attract customers to the ES-TING TING CAMPUR I would sell are:

- Print and distribute brochures with an interesting view of consumers.

- Provide a sample of ES CAMPUR TING -TING that I sell.

2.5 Service (Service)

I will serve customers with excellent service and the best that is by applying the concept of A3 (Attitude, Attention, Action) and 5S (Smile, Greeting, Sapa, Courteous and Polite) because the concept is a marketing strategy that is best for serving their clients, in order to consumers feel satisfied and not disappointed

IV. SWOT ANALYSIS

In doing business to achieve maximum results, with the way I conducted a SWOT analysis in order to determine the strengths, weaknesses, opportunities, threats from ES CAMPUR TING TING-I, namely:

Strength: Strength

The strength of the products that I sell are:

• The price is relatively cheap

• Raw materials easily obtained

• Having a distinctive flavor and unique

Weakness: Weakness

The downside of the products that I sell are:

• Raw materials are not durable (perishable)

• Its products are easily imitated

• Consumer tastes are always changing

OPPORTUNITY: Opportunity

Opportunities of the products that I sell are:

• The place strategies and cozy

• Consumers pretty much

• Raw materials are easily available

THREAMENT: Threats

The threat of the products I sell are:

• The emergence of new competitors

• A variety of other beverages

V. FINANCIAL ASPECTS

Working capital

Rp 261,000: 100 servings = Rp 2,610

Operating costs

Ø Administrative costs Rp 10,000

Ø Promotion of Rp 15,000

Ø Labor Rp 30,000

Ø Transport Rp 10,000 +

Total Cost Rp 65,000

VI. PROJECTED tURNOVER

Ø Profit Prediction

• Sales Turnover Rp 500,000

• HP. Production of Rp 261,000 -

• Gross Profit of Rp 239,000

Operating costs :

• Administrative costs Rp 10,000

• Promotion of Rp 15,000

• Labor Rp 30,000

• Transportation Rp 10.000 -

Rp. 65,000 -

• Net Income Rp. 174,000

Ø Percentage of Profit

Net profit x 100% = Rp 174,000 x 100% = 34.8%

Revenue USD 500,000

VII. EVENT BREAK POINT (BEP)

Cost + BOP + = Rp 261,000 to Rp 65,000 = Rp 326,000 = 65.2 = 66 servings

Unit price of Rp 5,000 to Rp 5,000

In Percent (%):

Cost + Operating Costs x 100% = 65.2%

Unit price

In rupiah:

66 servings x USD 5,000 = USD 330,000

VIII. TARGET SALES

In carrying out business activities, surely everyone has a target in sales. And I also have a sales target of this activity is sebesat 85% (the portion to 85 in the amount of Rp 425,000) for the selling rate is already above the Break Event Point (BEP).

IX. CONCLUSION

My expectations for product ES MIXED-TING TING is so that these products can be developed and advanced. In addition, I expect that the beverage product is not diminished because ES MIXED-TING TING is very good and quality.

thank you