Proposal businesses GIRL FASHION BOUTIQUE EXECUTIVE SUMMARY

Proposal businesses GIRL FASHION BOUTIQUE

EXECUTIVE SUMMARY

fashion girl

Girl Fashion Boutique is a private enterprise that sells a wide range of women's clothing, especially clothing children adolescents and adults. The type of clothing offered is varied considering the human need for clothing is a primary need, and so we need the products also varies based on their consumption. Clothes are offered in the form of T-Shirt Girl, dress, dresses, skirts, and dresses girly style. In addition, the boutique is also equipped with girly trinkets complement your outfit so that it looks more beautiful. The clothes sold are coming from apparel manufacturers directly, so the selling price by cheaper and of course the quality is guaranteed. Girl Fashion Boutique is located in a strategic location in the city of Medan making it easier for shoppers visiting this boutique. Moreover, good service a mainstay distro so it will not disappoint visitors.

Business development prospects are very promising given the sizeable market share in line with the changing times, fashion trends continue to increase from year to year, and the human need for clothing. Departing from this thought we made the idea to open a business that is quite lucrative.

COMPANY BACKGROUND

 2.1 Data Company

1. Company Name Girl Fashion Boutique

2. Member Name Hana Feronika Siregar

Dwi Pebrina Simatupang

Katarina M.Matondang

3. Business Field Sales Business Women's Clothing

4. Type of Product / Service Clothing

1.2 Organizational Structure

2.3 Structure Owners / Shareholders

NAME Percentage

Hana Feronika Siregar

Dwi Pebrina Simatupang

Katarina M.Matondang 30%

25%

25%

TOTAL 100%

2. MARKET ANALYSIS AND MARKETING

3.1 Products / Services Generated

Girl Fashion Boutique is a boutique that sells a wide range of clothing for women. Call it one of the pants with the brand Versace, DKNY and Calvin Klein, there are also shirts with Guess brand and Aigner. There is also a T-shirt is comfortable and stylish as Esprit, Guess, Gap and Belle addition many brands of domestic quality is presented in Girl Fashion Boutique such as shirts couple-made manufacturer of Bandung, jeans, shirts from Jakarta and batik clothing from solo.

The issue price would be so lopsided when compared to the original price, could even reach 30 percent. In terms of quality, the goods in Girl Fashion Boutique is no doubt, because the goods are no imported from qualified manufacturers. Batik is also selected as a new breakthrough in Girl Fashion Boutique in order Girl Fashion Boutique is different from the clothing stores there because batik is a trend in society, here Girl Fashion Boutique choose batik of Solo as products Girl Fashion Boutique offer because batik is not only unpopular rating local but also foreign tourists. Therefore, in addition to selling products Girl Fashion Boutique also strives to preserve the culture of the area.

2.2 Market Overview

Business competition in the field of fashion nowadays more intensively. Massive discounts offered by large department stores to attract as much as possible the number of buyers. Although the middle of the competition is very tight Department Store, Girl Fashion Boutique still able to survive. Maintaining Girl Fashion Boutique business is not easy. In addition to competing with the big department stores and has regular customers, Girl Fashion Boutique also have to contend with a fashion business that uses a new concept, namely distribution store (distro) are already mushrooming.

3.3 Target or the Intended Market Segment

individual buyers

distributor

3.4 Market Development Trend

Business competition in the field of fashion nowadays more intensively. Massive discounts offered by large department stores to attract as much as possible the number of buyers. Although the middle of the competition is very tight Department Store, Girl Fashion Boutique still able to survive. Maintaining Girl Fashion Boutique business is not easy. In addition to competing with the big department stores and has regular customers, Girl Fashion Boutique also have to contend with a fashion business that uses a new concept, namely distribution store (distro) are already mushrooming. Therefore, to maintain themselves, each Girl Fashion Boutique must have a specific strategy. In this case the company must be truly effective and precise in applying the marketing mix. All aspects of the marketing mix is ​​a link that can not be separated and influence each other. Four aspects of the marketing mix in the form of pricing, production, sale, and distribution channels greatly determine the success of the company goals

3.5 Marketing Strategy

 PRODUCT DEVELOPMENT

 Improved product quality

 REGIONAL DEVELOPMENT MARKETING

One Fashion Expansion to other regions in North Sumatra

 ACTIVITIES PROMOTION

- Look for opportunities in the market web sites

- Creation of brochures, customer lists, sales lists by using a computerized program

 PRICING STRATEGY

Prices are adjusted to the economic conditions of society down to the middle layer.

3.6 Competitor Analysis

COMPETITIVE ADVANTAGES WEAKNESSES

Department Store there are mushrooming 1. Capital larger

2. The more varied product type 1. Quality of the product is low

2. The price is more expensive

3.7 Distribution Channels

Region marketing and distribution channels are planned

1. Regional Marketing Local  ................... 100%

2. Individual Distribution Line

4. ANALYSIS OF OPERATIONS

4.1 Production Process

RAW MATERIALS PRODUCTION PROCESS TECHNOLOGY

Sales of clothing Print and Electronic

Owned process excellence

Goods offered higher quality and at reasonable prices that can be enjoyed by the consumer to the middle.

4.2 Raw Material and Usage

RAW MATERIAL NEEDS

AVERAGE MONTHLY SOURCES

Shirt

shirt

Pants

Batik 25 Cut

40 Cut

20 Cut

15 Cut Manufacturer directly

manufacturer directly

manufacturer directly

Solo

5. ANALYSIS OF HUMAN RESOURCES (HR)

ANALYSIS OF COMPETENCE HR

6. BUSINESS DEVELOPMENT PLAN

6.1 Business Development Plan

 MARKETING STRATEGY

1. Marketed Siantar and the surrounding area

2. Promotion of sales by product warranty as well as advertisements / distribution

3. The price is adjusted to the economic conditions of society down to the middle layer

 FINANCIAL STRATEGY

1. Addition of capital investment for business development

2. Looking for investors / joint venture for the development and expansion of business

3. Control of the profit system

6.2 Stages of Enterprise Development

ACTIVITY

sales promotion

Control of the financial system

employee training

Increased employee productivity

7. FINANCIAL ANALYSIS

• Wages of employees = Rp. 4,000,000.00

• Taxes = Rp. 500,000.00

• Procurement = Rp. 7,000,000.00

• Means of production = USD 500,000.00

• Maintenance = Rp 300,000.00

      Total Expenditures: Rp. 12,300,000.00 / month

• Proceeds = Rp. 17,000,000.00

Net income = Rp. 4,700,000.00 / month

8. BUSINESS RISKS AND IMPACT ANALYSIS

8.1 Impact on Community Interest

In a direct impact on the establishment Girl Fashion Boutique is the absorption of Labor around the Neighborhood Organizations

8.2 Business Risk Analysis

- The higher prices of products from the manufacturer above 25%.

- The increase in labor costs by 30%

- The decline in consumer purchasing power

Anticipation of Risk 8.3 Business

- The purchase of stocks of raw materials and auxiliary materials

- Make contact with the labor

- Expanding distribution channels marketing and increased emphasis on quality of service to customers and partners

ANALYSIS OF BUSINESS ENVIRONMENT

A. POWER

1. Products

The selling price is relatively low when compared to other stores

2. Production

The low cost of production

B. WEAKNESSES

1. Production

Labor is not accompanied by the ability to create markets

2. Marketing Functions

Lack of marketing strategy

C. OPPORTUNITIES

1. Competition

Low level of competition makes the prospect of greater efforts in the future

2. Market Opportunities

Market demand is high enough opportunities.

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